The scenarios in our latest commercial were shot in real time using our real tablets. The drop test happens so fast that we had to slow it down using a high speed camera to show the more than 3,300 Newtons of force at the moment of impact.

More than 25 rigorous tests

Our tests are designed to simulate accidents likely to occur during your everyday life, from dropping your device onto a hard surface to sitting on your tablet. Although not indestructible, Fire HD tablets undergo more than 25 durability tests and are designed to withstand forces of 1,000 g’s. In addition to drop tests and tumble tests, our tablets endure a wide range of scrutiny to ensure quality, including impact, torsion, and backpack testing.

Amazon engineers Fire HD tablets to hold up against everyday life. When tested against iPad mini 3 in drop tests and tumble tests, Fire HD proved 2x more durable.